About us
Built for hotels by hoteliers
We’re hospitality insiders with real-world experience and real reach. Our savvy marketing experts span markets and time zones, bringing hotel know-how from across the globe. From hotel openings to established resorts, we’ve done the work behind the front desk and behind the brand. That perspective shapes how we plan, collaborate, and drive results as a true extension of your team.
Our story
Rooted in resilience
When the world seemingly turned upside down in 2020, the hospitality industry faced extraordinary hurdles. Amid the uncertainty, we felt a calling to serve and to create a one-of-a-kind agency dedicated to helping people and hotels flourish.
With over 50 years of combined experience in hotel marketing, Lotus was founded on the principles of purpose, gratitude, and a deep-rooted love for the hospitality industry. We were determined to support hotels and their teams in their recovery, bring brilliant marketers back to work, and create a vibrant, collaborative space where both could thrive.
-April Lickovitch & Kimberly Erwin, Founders
