We embody hospitality
We're a team of award-winning marketers who craft strategies that resonate. Unlike other agencies, we bring a true hospitality mindset and an innate understanding of your business and brand ecosystem. We consider the nuances others miss, which means we’re ready to hit the ground running, whenever and however you need us.
OUR STORY
In 2020, the hospitality industry was practically leveled by a global pandemic, the consequences of which were unprecedented. But in those muddy waters of adversity and uncertainty, the idea for Lotus first bloomed. That’s when Kim and April, two long-term colleagues with a combined experience of more than 50 years in hotel marketing, decided to build a one-of-a-kind hotel marketing company, founded on integrity, resilience and a deep-rooted love of and respect for the hospitality industry. They wanted to bring innovative, creative hotel marketers back to work, and create a flexible workplace and culture that would be at the forefront of hospitality marketing. Since then, we’ve helped more than 300 hotels and over 40 brands around the world flourish.
Our approach
We treat our clients with the same care and attentiveness you give your guests. After all, hospitality is in our DNA. Our approach is proactive and comprehensive, uniting sales, marketing, revenue, and operations to achieve your goals. We are data-led, tech-enabled, and results-driven. We are master project managers and solution seekers, making marketing accessible to meet you where you are and take you where you want to go.
Our experience
Lotus Marketing is an award-winning, full-service marketing agency that supports enterprise hotel companies, hotel management companies, and individual hotels. Unlike typical agencies, we are hoteliers with decades of hotel marketing leadership and firsthand hotel experience. Certified as a Women-Owned Business by WBENC, Lotus Marketing supports over 40 hotel brands globally.
Hotels aren’t just a business vertical we work on – hotels are all we do. Our understanding for the hotel ecosystem is vast, including comprehensive experience in hotel openings, brand conversions, and renovations. We offer an extensive array of support services including strategic marketing support, tactical execution, social media, positioning, digital marketing, creative and media.
Devoted to helping people and companies flourish, our team members are people who exude our six core values of purpose, integrity, nurture, savvy, hospitality, and gratitude.