Hotel & Hospitality Marketing Blog

Flourish - A Hospitality Marketing Blog

Immerse yourself in a wealth of knowledge as we explore the latest trends, share success stories, and uncover the strategies that will provide you with actionable steps to achieve your goals and with fresh perspectives that will inspire you.

We believe that every individual and business has the potential to thrive and achieve remarkable success. Through our carefully curated content, we aim to provide you with the tools, insights, and strategies to cultivate your own unique path to greatness.

Posts

Leveraging Business Goals to Achieve Social Media Success

June 01, 2023 Priscilla Balcaceres
mobile phone with social media site
Learn how to create a more effective and cohesive social media presence that drives engagement.
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Effective Marketing Starts with Business Goals

May 31, 2023 Karla Denman
people with only arms and hands showing are writing in a planner
Without clear alignment between marketing efforts and business goals, hotels risk wasting resources on ineffective marketing tactics and missing out on opportunities to drive revenue growth and achieve other key business outcomes.
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Hotel Marketing is More than Digital

May 29, 2023 Kenny Chouinard
stack of newspapers
By mirroring marketing strategies to support hotel sales segments, we can tailor each marketing effort to the unique needs and preferences of different guest segments and drive business results across the entire sales funnel.
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The Fundamental Keys to Hotel Marketing

May 25, 2023 Priscilla Balcaceres
tablets with apps displayed on the screen
Without high-quality photography and an optimized website, other marketing tactics may not be as effective, as they rely on a strong foundation to drive conversions and bookings. Priscilla discusses how to optimize these two elements to ensure a seamless booking experience for the guest.
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Top 5 Reasons to Create a Hotel Positioning

May 15, 2023 Kimberly Erwin
2 men and a woman working in an office
A hotel positioning serves as the platform for all guest touch points, clarifies the hotel’s competencies, and sharpens the strategic focus of the hotel
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