Hotel & Hospitality Marketing Blog

Flourish - A Hospitality Marketing Blog

Immerse yourself in a wealth of knowledge as we explore the latest trends, share success stories, and uncover the strategies that will provide you with actionable steps to achieve your goals and with fresh perspectives that will inspire you.

We believe that every individual and business has the potential to thrive and achieve remarkable success. Through our carefully curated content, we aim to provide you with the tools, insights, and strategies to cultivate your own unique path to greatness.

Posts

Operations, Sales, Revenue Management and Marketing Make a Winning Team

May 12, 2023 Kenny Chouinard
5 hands making a star shape together
Learn how operations teams, the fourth "arm" to the standard trifecta of sales, revenue management, and marketing, can take your team's success to the next level.
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You Win with People

May 10, 2023 Karla Denman
colleagues high-fiving across a meeting room table
From developing brand strategies and creative campaigns to managing social media and online advertising, hotel marketing involves a broad range of activities that require deep knowledge of the industry and marketplace. Learn how you can tap into different resources in order to have a well-rounded team.
Read More About You Win with People

Tapping into Your Hotel Brand

May 08, 2023 Cassy Scrima
a portion of a ferris wheel with palm tree frongs
To effectively leverage brand equity, hotels must first understand the brand's value proposition and how it aligns with the individual hotel's positioning and target audience. In this article, Cassy discusses how hoteliers can best uncover resources available to them.
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HSMAI Award Winner 2022 - Digital

February 24, 2023 Priscilla Balcaceres
Lotus Marketing team members with HSMAI Adrian award
Among 600+ applications, our "If You Please" campaign for Waldorf Astoria Monarch Beach was selected as the Bronze recipient for the Best Digital Social Media Campaign.
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Social Media is Not Your Website

January 24, 2023 Priscilla Balcaceres
mobile phone with apps on the display screen
In this article written for Hotel Executive Magazine, Priscilla Balcaceres, Lotus Marketing's Director of Social Media Strategy, discusses the key questions that your team should ask before pursuing a social media strategy. The answers may surprise you.
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