Hotel & Hospitality Marketing Blog

Flourish - A Hospitality Marketing Blog

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Tag - marketing

Hotel Marketing is More than Digital

May 29, 2023 Kenny Chouinard
stack of newspapers
By mirroring marketing strategies to support hotel sales segments, we can tailor each marketing effort to the unique needs and preferences of different guest segments and drive business results across the entire sales funnel.
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The Fundamental Keys to Hotel Marketing

May 25, 2023 Priscilla Balcaceres
tablets with apps displayed on the screen
Without high-quality photography and an optimized website, other marketing tactics may not be as effective, as they rely on a strong foundation to drive conversions and bookings. Priscilla discusses how to optimize these two elements to ensure a seamless booking experience for the guest.
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Operations, Sales, Revenue Management and Marketing Make a Winning Team

May 12, 2023 Kenny Chouinard
5 hands making a star shape together
Learn how operations teams, the fourth "arm" to the standard trifecta of sales, revenue management, and marketing, can take your team's success to the next level.
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Tapping into Your Hotel Brand

May 08, 2023 Cassy Scrima
a portion of a ferris wheel with palm tree frongs
To effectively leverage brand equity, hotels must first understand the brand's value proposition and how it aligns with the individual hotel's positioning and target audience. In this article, Cassy discusses how hoteliers can best uncover resources available to them.
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HSMAI Award Winner 2022 - Digital

February 24, 2023 Priscilla Balcaceres
Lotus Marketing team members with HSMAI Adrian award
Among 600+ applications, our "If You Please" campaign for Waldorf Astoria Monarch Beach was selected as the Bronze recipient for the Best Digital Social Media Campaign.
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