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Experiences & Activations

U.S. Travel Association: National Travel & Tourism Week

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National Travel & Tourism Week

We believe great hotel marketing starts with a deep understanding of place.
In celebration of National Travel & Tourism Week, we’re launching Behind Brilliant Destinations—a LinkedIn series spotlighting visionary DMO and CVB leaders who are shaping how travelers connect with their destinations and driving hotel success. We’ll share insights from Daniel Kuperschmid, San Diego Tourism Authority, Mike Pistana, Visit Bastrop, Marc Garcia, Visit Mesa, and Mike Waterman, Visit Anaheim.

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The Power of Experience in Hotel Differentiation

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In today’s crowded hotel market, differentiation isn’t optional—it’s essential. Memorable guest experiences and standout outlets don’t just build brand equity, they drive profitability. When hotels treat their restaurants, bars, and activations as marketing tools—not just revenue centers—they attract the right audience, build loyalty, and command stronger rates. As Donte P. Johnson, GM of Thompson Atlanta Buckhead, shares: “These aren’t just events. They shape identity, elevate brand cache, and bring guests back.” The takeaway: prioritize distinctiveness, and profitability will follow.

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