Hotel marketing from the Lotus Lens
Perspectives with purpose
At Lotus, we share bold ideas, strategic insights, and perspectives earned through decades in hospitality marketing. We also connect with some of the industry’s most visionary leaders, bringing you fresh perspectives from those shaping the future of hotels. From openings to positioning, we explore how marketing can inspire action, elevate guest experiences, and support what matters most—performance, people, and purpose.
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Recent articles
Staying Grounded: Strategies for Market Volatility
In uncertain times, clarity wins.
When market conditions shift, the most successful hotels don’t pull back—they pivot with purpose. This article explores how hotel marketers can adapt strategies without losing sight of the bigger picture. From reallocating spend to emerging segments to aligning with commercial goals, this article is a guide for making smart, data-informed decisions under pressure. Because marketing isn’t just about visibility—it’s a driver of stability, resilience, and long-term growth.
Beyond the Hype: Strategic Marketing for Hotel Renovations
A renovation is a transformation—your marketing strategy should reflect that.
Too often, hotels focus solely on selling the future, overlooking the impact on today’s guest experience. This article explores how smart, transparent communication and thoughtful guest touchpoints can protect brand trust, preserve revenue, and even elevate satisfaction—mid-renovation. Learn how creative problem-solving, like immersive arrival experiences and loyalty-driven perks, can turn disruption into a defining moment for your hotel.
The Power of Experience in Hotel Differentiation
In today’s crowded hotel market, differentiation isn’t optional—it’s essential. Memorable guest experiences and standout outlets don’t just build brand equity, they drive profitability. When hotels treat their restaurants, bars, and activations as marketing tools—not just revenue centers—they attract the right audience, build loyalty, and command stronger rates. As Donte P. Johnson, GM of Thompson Atlanta Buckhead, shares: “These aren’t just events. They shape identity, elevate brand cache, and bring guests back.” The takeaway: prioritize distinctiveness, and profitability will follow.
INDUSTRY EVENTS & EDUCATION
Lotus in real life
We don’t just keep up—we help lead. You’ll find us speaking at industry events, contributing to panels, and sharing what’s next for hospitality marketing. Most recently, we joined top hotel CMOs at the HSMAI Marketing Strategy Roundtable to discuss how hotels can use Augmented Intelligence to drive better results.
Follow us on LINKEDIN to see where we show up next.
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- SEE US THIS SPRING AT AHLA
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- STOP BY THIS SUMMER AT HSMAI COMMERCIAL WEEK
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- FIND US THIS FALL