CAPTURING DEMAND – OFF-PEAK EXPERIENCES
REVITALIZING A PREMIER DESERT RESORT: A MULTI-FACETED MARKETING SUCCESS The client, a premier resort in Arizona, sought to enhance its market presence and revenue during the summer months. Facing competition in a thriving hospitality industry, the resort aimed to position itself as a unique destination within the market. The goal was to attract both local residents seeking a staycation experience and out-of-town guests looking for a distinctive retreat. The purpose The primary challenge was to differentiate the resort in a competitive market, drive local and drive-market bookings, and ultimately boost revenue during the summer season. The strategy Our successful strategy hinged on strategic positioning, precise target marketing, a content-first approach, a robust digital marketing strategy, and a consistent brand voice. Together, these elements propelled the hotel’s results to remarkable heights. Strategic Positioning: Emphasizing the property’s distinctive features and prime location in Phoenix. Targeted Marketing Strategy: Focused on locals and drive markets to promote the resort as a premier summer destination. Content-First Approach: Leveraged a recent social media content mission to create visually appealing, social-first content for organic and paid campaigns. Multifaceted Digital Marketing Strategy: Integrated paid media, TripAdvisor, website landing pages, and email marketing to engage over 20,000 users. Consistent Brand Voice: Ensured messaging coherence across both paid and organic channels for a seamless audience experience. The results The success of this campaign underscores the power of a targeted, content-first approach in revitalizing a premier resort. The integration of paid and organic strategies, along with a consistent brand voice, played a pivotal role in achieving exceptional results. Key takeaways include the importance of leveraging unique differentiators, capitalizing on high-performing content, and maintaining a cohesive brand narrative across all channels. This case study demonstrates the potential for impactful marketing even with limited paid media resources. Lotus Marketing is honored to have […]
