Hotel Marketing

CAPTURING DEMAND – OFF-PEAK EXPERIENCES

REVITALIZING A PREMIER DESERT RESORT: A MULTI-FACETED MARKETING SUCCESS The client, a premier resort in Arizona, sought to enhance its market presence and revenue during the summer months. Facing competition in a thriving hospitality industry, the resort aimed to position itself as a unique destination within the market. The goal was to attract both local residents seeking a staycation experience and out-of-town guests looking for a distinctive retreat.  The purpose The primary challenge was to differentiate the resort in a competitive market, drive local and drive-market bookings, and ultimately boost revenue during the summer season.  The strategy Our successful strategy hinged on strategic positioning, precise target marketing, a content-first approach, a robust digital marketing strategy, and a consistent brand voice. Together, these elements propelled the hotel’s results to remarkable heights. Strategic Positioning: Emphasizing the property’s distinctive features and prime location in Phoenix. Targeted Marketing Strategy: Focused on locals and drive markets to promote the resort as a premier summer destination. Content-First Approach: Leveraged a recent social media content mission to create visually appealing, social-first content for organic and paid campaigns. Multifaceted Digital Marketing Strategy: Integrated paid media, TripAdvisor, website landing pages, and email marketing to engage over 20,000 users. Consistent Brand Voice: Ensured messaging coherence across both paid and organic channels for a seamless audience experience. The results The success of this campaign underscores the power of a targeted, content-first approach in revitalizing a premier resort. The integration of paid and organic strategies, along with a consistent brand voice, played a pivotal role in achieving exceptional results. Key takeaways include the importance of leveraging unique differentiators, capitalizing on high-performing content, and maintaining a cohesive brand narrative across all channels. This case study demonstrates the potential for impactful marketing even with limited paid media resources. Lotus Marketing is honored to have […]

DRIVING WEDDING BOOKINGS WITH SOCIAL MEDIA

SEALING THE DEAL: HOW A HOTEL INCREASED WEDDING BOOKINGS THROUGH TARGETED SOCIAL MEDIA The purpose Following a major renovation, a South Florida hotel aimed to revitalize its wedding business by showcasing its refreshed event spaces. With a goal of driving group room nights, meeting space rental, and increasing catering revenue, the hotel needed a strategic approach to maximize visibility and increase lead generation. The strategy Lotus Marketing crafted a strategic social media campaign highlighting the hotel’s breathtaking bayfront location and versatile event spaces to attract engaged couples. A strong call-to-action encouraged potential clients to request a personalized quote, generating high-quality wedding leads. This approach also empowered the property’s sales team to engage prospects effectively, leading to increased wedding bookings. Targeting: Ages: 24-65+ Location: Local and drive markets Special interest keywords: brides, newly engaged, wedding Campaign Timeline & Budget: June 1 – September 30th $400 monthly ad spend The results Our targeted social media campaign successfully generated 34 high-quality leads, with 68% originating from the local market. Among these leads, three prospects scheduled site tours, leading to one signed contract for a gender reveal event valued at $8,000. While the campaign focused on weddings, this result demonstrates our ability to attract a broader audience within the social event space. New wedding leads & 3 site tours Signed contract 2.93% CTR—266% above benchmark

DRIVING DIRECT – BEYOND ROOMS REVENUE

AN INTIMATE, ART-FOCUSED PROPERTY IN THE HEART OF A MAJOR CITY The purpose With an overall goal of increasing awareness and driving direct bookings to the hotel website and outlet pages, our approach emphasized the property’s unique differentiators and established a clear and creative hotel narrative in a soft market. By positioning this boutique-like hotel as a destination within the destination itself, we invited guests to experience a luxurious home-away-from-home. To do this, we focused on three objectives: establishing a sense of place in their premiere location, B&F to drive ancillary revenue, and creating a cohesive visual identity specifically for social media. The strategy We boosted product and location awareness through a strong content strategy. This highlighted key property features such as the in-house gallery, multiple dining outlets, and prime location. Our cohesive visual identity, formed by custom graphics, templates, and icons, worked alongside this strategy. To increase bookings at the property’s three dining outlets, we strategically implemented both organic and paid social media content targeting local and drive markets. Two campaigns ran together: one for finding leads and the other for re-engaging potential customers. These, combined with food and beverage promotions in our organic approach, greatly increased link clicks to the outlet site. The results ORGANIC RESULTS Increase in Instagram impressions 1.2 million total impressions across both channels 178% increase in engagements 97.1% increase in link clicks = almost 15,000 link clicks 212% increase in post shares *Over a five-month timeframe PAID RESULTS Link clicks Click-through rate: 2.51% Cost per click: $0.26 ORGANIC RESULTS Leads Cost per lead: $23.32 Click-through rate: 2.91% *Paid results were over a 2.5 month time-frame