April Lickovitch
As principal of Lotus Marketing, April is at the helm of sales, operations, and client services. With nearly 25 years of hospitality marketing expertise, April leads with clarity, precision, and a passion for solving complex challenges. Known for her strategic rigor and ability to drive topline results, she’s helped shape brands like Renaissance and Autograph Collection. April brings visionary thinking to every engagement, guiding clients through high-stakes brand execution and new hotel openings with a steady hand and sharp insight.