SEALING THE DEAL: HOW A HOTEL INCREASED WEDDING BOOKINGS THROUGH TARGETED SOCIAL MEDIA
The purpose
Following a major renovation, a South Florida hotel aimed to revitalize its wedding business by showcasing its refreshed event spaces. With a goal of driving group room nights, meeting space rental, and increasing catering revenue, the hotel needed a strategic approach to maximize visibility and increase lead generation.
The strategy
Lotus Marketing crafted a strategic social media campaign highlighting the hotel’s breathtaking bayfront location and versatile event spaces to attract engaged couples. A strong call-to-action encouraged potential clients to request a personalized quote, generating high-quality wedding leads. This approach also empowered the property’s sales team to engage prospects effectively, leading to increased wedding bookings.
Targeting:
- Ages: 24-65+
- Location: Local and drive markets
- Special interest keywords: brides, newly engaged, wedding
Campaign Timeline & Budget:
- June 1 – September 30th
- $400 monthly ad spend
The results
Our targeted social media campaign successfully generated 34 high-quality leads, with 68% originating from the local market. Among these leads, three prospects scheduled site tours, leading to one signed contract for a gender reveal event valued at $8,000.
While the campaign focused on weddings, this result demonstrates our ability to attract a broader audience within the social event space.
New wedding leads & 3 site tours
Signed contract
2.93% CTR—266% above benchmark
